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Knife Informer Gets to Know Mike Hoefer: The James Brand's CEO

James is an idea that is bigger than any one of us.”
– Mike Hoefer, CEO, to Knife Informer
Our friends at Knife Informer took time to sit down and chat with the CEO of The James Brand, Mike Hoefer. Mike, who was the “former EVP of Sales & Marketing at MIZU and EVP of Business Development at Nixon Watches,” (source) excitedly explains his connection to knife community and hopes for the brand’s future.

Hoefer revealed that his recent transition to The James Brand was “a very natural move,” for him. He is proud The James Brand offers a broad range of quality knives, while maintaining a reasonable price point and a dedicated client base. The versatility of the knives suits a variety of consumers.

We’d like to thank our friends at Knife Informer for hosting a great interview with Mike. We are so proud to work with The James Brand and are truly excited for what their future holds.
Read the full article here.
knife informer features the James brand knife