fiat car on sand next to the water

Client: FIAT
Industry: Automotive + Outdoor
Date: Summer 2013


In 2013 FIAT USA set to launch their 500L model. Aimed at the active, adventure-loving millennial – we partnered with to manage a six-city national USA tour bringing the FIAT party to the USA.

Considering noise restrictions and limitations across venues we worked with Silent Frisco to execute silent DJ parties across MiamiChicagoLos AngelesSan FranciscoSan Diego and New York. Each event was custom-produced and tailored to the respective market.

We were instrumental in producing each event across the USA, working with multiple vendors – as well as – acted as the project management liaison between the FIAT client, multiple agencies and GrindTV media house to produce custom content.