The James Brand

the James brand knifes and other accessories laid out

Client: James Brand
Industry: Everyday Carry
Date: 2016 – Present


The James Brand, industrial designers of minimalist everyday-carry knives and tools, identified a need for a strategic and organized go-to-market plan aimed at growing brand awareness and sales.

We positioned our partnership as an external/internal marketing team delivering an annual calendar, marketing strategy and PR communications plan. We have been responsible for the management of all PR and media communications, media buying, social-media management, newsletter composition and distribution, and product seeding.

With our assistance, the brand’s Instagram account (@thejamesbrand) grew from 8,000 to 25,000 followers and the digital database grew from 5,000 to 20,000.