She Plays We Win x Under Armour Celebrate Female Youth in Sports | Miss Bish

The She Plays We Win partnership with Under Armour was recently featured on MissBish’s website! Our client, Christin Rose created She Plays We Win in hopes of shedding light on a staggering statistic — by the age of 14, young girls are twice as likely to drop out of sports than boys. This new campaign will highlight a new young female athlete and celebrate their involvement in sports.

Kicking off the campaign is 16-year-old off-road racer, Hailie Deegan. Hailie is the only youth to win the Lucas Oil Driver of the Year award. Follow the campaign on Under Armour Next’s Instagram account, or the She Plays We Win Instagram account!