Minnesota Vikings X Highland Park

viking fans lifting up barrels of whiskey

Client: Highland Park
Industry: Spirits
Date: Football Season 2018


For the 2018/ 2019 NFL Season Highland Park, the single malt Scotch with Viking soul, hosted a tailgating activation to cheer on the Minnesota Vikings at US Bank Stadium at every home game. Highland Park added to the fun and excitement of the fan experience by sampling whisky from its 30-foot Viking longship on display at the U.S. Bank Stadium Viking Village. For the duration of the season’s tailgates, fans enjoyed complimentary whisky tasting from the distillery’s portfolio, interactive activities, such as the cask raise and hashtag photo printer, and branded giveaways. Over the course of 10 games, Highland Park poured 20,000+ whisky samples.

Forte Mare managed the activation and hosted VIP guests in the Highland Park stadium suite, including former Bachelorette contestants Becca Kufrin and Garrett Yrigoyen.