mayde towel on bed next to stuffed animals

Client:  Mayde
Industry: Women’s Lifestyle
Date:  2016 – Present


A gorgeous towel, blanket and textile-goods brand out of Byron Bay, Mayde Towels are designed in Australia and lovingly made in Turkey.

Forte Mare is responsible for the management of all media communications, social-media influencer seeding and initiating sales efforts to grow the brand across the U.S. We’ve done traditional publicity with Mayde, including product placement. We’ve done influencer seeding and collaborative event partnerships. Notably, we led negotiations for the goopGIFT holiday pop-up shop, goop MRKT, and managed the product fulfilment to 100 percent. Forte Mare is always ensuring that the brand is well and accurately represented.

On the sales side, Mayde was our second client to come onboard for 3PL warehousing. We manage their direct-to-consumer fulfilment as well as wholesale distribution and relationship management.

Forte Mare runs Mayde’s U.S. sales, from product-import logistics to warehousing, sales outreach/PO processing and, finally, fulfilment.