OTIS Eyewear

model in pool in Palm Springs

Client: OTIS Eyewear
Industry: Eyewear and Lifestyle
Date: 2013-17


In 2013, OTIS Eyewear, a 13-year-old Australian eyewear brand, pinned an opportunity to launch in the U.S. market while overhauling its stagnant Australian brand perception. Our team was instrumental in the launch of the Aussie brand in the USA as well as managing the global re-branding via a strategic and targeted consumer-media launch.

We kicked off the relationship with targeted publicity support and quickly grew the scope to include strategic marketing, creative advertising, social media, ambassador management and brand-experience events.

Our PR efforts focused on telling the U.S. launch and brand-growth story while generating potential retailer and sales-distribution interest.