Yellow Willow Yoga

girls doing yoga in same pose

Client: Yellow Willow Yoga
Industry: Wellness
Date: 2017 – Present


As marketing & sales partner to Yellow Willow Yoga, FM led the US launch of the brand to generate brand awareness, exposure and demand. Forte Mare composed press tools & sales tools, targeting editors and key retail buyers across the wellness, fashion/lifestyle, and tech/gear categories. With strategic relationship management across media and sales, efforts resulted in successful product placement both across target media and goal retailers.

Forte Mare has placed Yellow Willow Yoga in major retailers – Shopbop, Anthropologie, Bloomingdales, Bandier, and Nordstrom’s Rack. Supporting their retail placement, Yellow Willow Yoga was featured in People Magazine, Well + Good, Women’s Health, Outside, Shape, Forbes, and E!