Details:

OTTO Car Club is the first facility of its kind – designed to take all of the headaches and hassle out of car collecting.  OTTO sets itself apart by being first and foremost a social club, with a premium private collection and asset-management program as an amenity. The 47,000-square-foot, $10 million facility houses a members-only social club, private collection management and storage as well as a dedicated concierge service. The club is located in Scottsdale, Arizona, but services members nationwide and internationally.

For OTTO Forte Mare focused on traditional PR. Press outreach included national, regional and local media outlets. Print, digital and television spots were secured to promote OTTO Car Club to their target audience. The press placements from November – February generated more than 45 million impressions.

www.ottocarclub.com